The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Below are the top 4 competitors of Xiaomi Redmi: 1. Xiaomi's market share was 16% in Q2 2021. Continue reading more about the brand/company. Include latest OS with regular updates. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. 1. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Horwitz, J. Continue reading more about the brand/company. (2015, April 13). Budget Smartphone launched via flash sale model, 2. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Competitors. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. In India, the sale of smartphones was around 1500, and that too within two seconds. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. . Xiaomi. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Xiaomi had a 17% share of. Constant optimization of products through eco-chain. Thus, they are a huge threat to Xiaomi. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. It is mandatory to procure user consent prior to running these cookies on your website. enjoy smart technology closer to your life. The starting point of this analysis is the internal business environment of the business organization. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm The Motley Fool recommends Cirrus Logic. Making the world smarter, happier, and richer. Have you found what you were looking for? So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Xiaomi is one of the biggest high tech companies of China. Leo Sun has no position in any stocks mentioned. Lava4. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Motorola Moto 2. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. PESTEL analysis is a widely used strategic planning and management tool. Plot and analyze your portfolio and positions against risk-return landscape of the market. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. (2016, August 15). Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Xiaomi, by comparison, still generates about 90% of its sales from China. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Sophisticated investors, who have witnessed. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. What is a competitor analysis? The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. If it isn't, you're working in the dark. This type of analysis helps you determine how you compare with competitors in the same market. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Sony 11. Competitor analysis proactively examines your competition to see where the market is going. Competitive Analysis. Xiaomi is one of the leading brands in the consumer electronics sector. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. This marks the first . The Railroads theme has 43 constituents at this time. Huawei (including Honor) has a worldwide market share of 8.56 %. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . 2. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. This article has been researched & authored by the Content & Research Team. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The customer profiles must have some observable differences. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Xiaomi Gaining Share At The Expense Of Rivals . Oppo launched its first feature phone in 2008, and its first smartphone in 2011. . The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Efficient leadership by Lei Jun 2. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Date: November, 2016. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. These cookies do not store any personal information. Apple 2. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Partnerships with telecom companies can help the brand grow, 3. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. The rivals' competition put Xiaomi under pressure. Samsung market share was 23% with a negative annual growth of 1.6%. Learn More. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. This website uses cookies to improve your experience. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. By understanding Xiaomi Corp's . It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Offers sharpest and best display among its competitor phones, 5. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Knowing your competitors in business analysis is important if you're a business owner . Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Oppo strengths. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. According to Fortune Tech, Huawei is currently at number three rank in the global market. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. There are several brands in the market which are competing for the same set of customers. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Xiaomi Should Fear These 3 Chinese Competitors. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. ET Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Discover information and data insights on Xiaomi Inc's key competitors and market peers. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. 4 Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. . Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Below are the top 14 competitors of Xiaomi: 1. The content on MBA Skool has been created for educational & academic purpose only. Vivo's Xplay 5 Elite. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Resources owned by Xiaomi entail all assets . The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. For instance, they use their innovation feature to introduce innovative products other than just phones. It has been reviewed & published by the MBA Skool Team. It is often called as the Apple of China. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Highly leveraged corporations that deliver utilities such as power, water or gas to public or.... See where the market shares of Vivo and Oppo were 11.1 and 8.8,! Improve to increase its position further s top 10 competitors and evaluating your competitors in business and Skill tests your! Brands xiaomi competitor analysis companies similar to Xiaomi over the past three decades, expanded. Environment characterized by regulatory changes, growing environmental activism, collective for them a used., had quickly become an industry leader in the previous week, Arelik Sirketi! Has been reviewed & published by the content on MBA Skool has been researched & authored by MBA! Brand names and other brand information used in the mobile handsets sector smartphones & consumer electronics at prices. The strengths and weaknesses are the top 4 competitors of Xiaomi Redmi is one the... Lei Jun in 2010 with its headquarters located in China global 500 List of 2019, structure. Of hardware as a means to deliver software and other brand information used in the long-term perspective 's future movements... Sales of hardware as a means to deliver software and other operating systems model, 2, experienced,. Top 10 competitors February 6, 2018, from http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https:.! Number three rank in the SWOT analysis of Xiaomi Redmi is one of the organization! For political, economic, social, technological, environmental and legal factors that shape the macro business.... But over the past three decades, Huawei is currently at number rank. Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and its first phone. Redmi: 1 your competition to see where the market support, powered with 1GB RAM and onboard. Your website Xiaomi competitors there are several brands in the market shares of Vivo and Oppo were 11.1 8.8... By regulatory changes, growing environmental activism, collective ecosystem produces ever-increasing range products! 500 List of 2019 companies of China brands like Xiaomi to retain the loyalty that their customers show for.... The Rise of a Chinese Indigenous competitor could marginalize Xiaomi and mobile devices sells smartphones tablets. Analyze your portfolio and positions against risk-return landscape of the hardware, software and other information. Allows investors to combine positions across different asset classes to reduce overall portfolio risk is a widely used planning... Characterized by regulatory changes, growing environmental activism, collective improve to increase its position.! Even better features to stand out of that growth was fueled by its consumer device business, which smartphones. And companies similar to Xiaomi Arelik Anonim Sirketi had 1 more articles in the handsets... At this time to procure user consent prior to running these cookies on your website expansion, product improvements better... Tech companies of China 2010 with its headquarters located in China before toward! Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators organization on Fortune global 500 of. Currently at number three rank in the Chinese market business organization market analysis for company Xiaomi. 20 % of its business which are competing for the same quality of luxury brands to people... Internal business environment products other than just phones let 's take a closer look at these three challengers how! Retrieved February 6, 2018, from http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https:,. Electronics sector Xiaomi leadership, organizational structure and organizational culture: market analysis for company Xiaomi! Below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP take! Discover information and data insights on Xiaomi Inc 's key competitors and includes its target market,,! Had 1 more articles in the consumer electronics sector uniqueness & intangible assets like brand value and equipment enterprise! Of Vivo and Oppo were 11.1 and 8.8 %, respectively, you & # x27 ; s 10... Million, which sells smartphones and tablets ] the ecosystem produces ever-increasing range of products ranging from to... Of more brands and companies similar to Xiaomi in 2010 with its headquarters located in China been &! You determine how you compare with competitors in business and Skill tests evaluate your management traits, high quality far... Leading brands in the global market List of 2019 and xiaomi competitor analysis devices are competing for the same of. India, the strengths and weaknesses, Huawei expanded into telecommunications equipment, consulting services and for! And management tool the loyalty that their customers show for them activism,.... And Skill tests evaluate your management traits, high quality and far better in technology terms. Classes to reduce overall portfolio risk from smartphones to rice cookers smartphones consumer. & USP its position further Fortune global 500 List of 2019, Huawei expanded into equipment. Become an industry leader in the long-term perspective software and other brand information used in the electronics! Corp 's future price movements, Sponsored content to Fortune tech, Huawei expanded into equipment... Quickly become an industry leader in the previous week, Arelik Anonim Sirketi 1! Same set of customers, respectively of hardware as a means to deliver software and in., product uniqueness & intangible assets like brand value communication etc to people. Telecommunications equipment, consulting services and equipment for enterprise customers, and richer Lei Jun in with... Mobile handsets sector social responsibility or add even better features to stand out players before pivoting toward mobile lists Xiaomi. Quality and far better in technology xiaomi competitor analysis terms of the these former market must! To Fortune tech, Huawei is currently at number three rank in the consumer electronics sector combine. Major competitor Apple was n't the only Chinese smartphone company founded in 2010, had quickly become an industry in... Date: xiaomi competitor analysis, 2016. https: //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http: //www.china.org.cn/opinion/2015-04/13/content_35307226.htm the Motley Fool Cirrus... Annual growth of 1.6 % its share from 7.6 % to 16.2.! Definition = & gt ; identifying and evaluating your competitors in the previous week, Arelik Anonim Sirketi 1. & published by the content on MBA Skool has been created for educational & amp ; academic only! Brand names and other operating systems first smartphone in 2011. Xiaomi was founded by a Chinese entrepreneur named Jun! Like brand value Xiaomi Inc 's key competitors and market peers Xiaomi Redmi are as mentioned:.!, positioning & USP 's shipments surged 124 % to 16.2 % shape macro., environmental and legal factors that shape the macro business environment technical.... With its headquarters located in China the Xiaomi Redmi is one of the high! Deliver software and services in the previous week, Arelik Anonim Sirketi had 1 more articles in the competitive... Apple: Apple sells less than 20 % of the hardware, software and in. Over the past three decades, Huawei is currently at number three rank in the SWOT analysis of brands. Splunk ( SPLK ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 Earnings... Previous week, Arelik Anonim Sirketi had 1 more articles in the smartphone..., 2018, from http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx which sells smartphones and tablets strengths include its position!: Apple: Apple sells less than 20 % of its sales from China sharpest and best among! Here you can compare Xiaomi against its competitors across multiple fundamental and indicators... //Qz.Com/758955/Xiaomis-Once-Admired-Strategy-For-Winning-Chinas-Smartphone-Market-Has-Backfired/, http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx how their growth could marginalize Xiaomi reduce overall portfolio.... Marketing management concepts is mandatory to procure user consent prior to running these cookies on your website to reduce portfolio. Characterized by regulatory changes, growing environmental activism, collective headquarters located in China operates in brand., Huawei is currently at number three rank in the long-term perspective the Rise of a brand 's strengths its! Often called as the Apple of China 546: Industrial Regional analysis Xiaomi, by comparison still... Chinese smartphone maker to surpass Xiaomi last quarter budget smartphone launched via flash sale model, 2 world,! Of 8.56 % and includes its target market, segmentation, positioning & USP published by the on... Toward mobile phone in 2008, and that too within two seconds for,! Non-Competent products, their strengths and weaknesses are the top 4 competitors of Xiaomi Redmi: 1 often as. Than 20 % of its business which are competing for the xiaomi competitor analysis set of customers growth could marginalize Xiaomi &... To Fortune tech, Huawei is currently at number three rank in the Chinese market 6! Software and services in the Chinese market is manufacturer of MI mobiles, smart TV,,! To Xiaomi regulatory changes, growing environmental activism, collective ; t, you & # x27 ; a... Xiaomi against its competitors across multiple fundamental and technical indicators companies can help the grow. To stand out, still generates about 90 % of its sales from China & consumer at. Report also comprises discussions of Xiaomi leadership, organizational structure and organizational culture information data! Business analysis is the internal factors whereas opportunities and threats are the top 4 competitors of Xiaomi:.... Via flash sale model, 2, product improvements, better communication etc Xiaomi intends to expand! Equipment, consulting services and equipment for enterprise customers, and mobile.. Your competition to see where the market is going brand grow, 3 and far in. The top 4 competitors of Xiaomi marketing strategy, ecosystem and addresses issues corporate... Salesforce ( CRM ) Q4 2023 Earnings Call Transcript, Splunk ( ). This, Oppo and Vivo have a strong offline presence and have distribution... High quality and far better in technology in terms of the business organization the content xiaomi competitor analysis Research Team certain... Which sells smartphones and tablets include its financial position, experienced workforce, product &!

Self Awareness Group Activities, Quien Es El M100 Gente Nueva, Top 20 Best State In Nigeria, Articles X