of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an We get some sense that people are conscious users of typography when the camera shows us young urban folk wearing font-covered clothing and accessories. Drink Coke, That is a quality they all want to convey. Typography is really white. I can't explain it. Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. Is Helvetica the greatest font every designed? Helvetica is one of the most common sans-serif typefaces, and it is used in logos for companies from Jeep to Tupperware. Typefaces express a mood, an atmosphere. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. - this movie may not be for you. In honor of the 50th Anniversary of the birth of Helvetica, director Gary Hustwit released his documentary film about this typeface and the design legacy that came along with it. Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. But now it's become one of those defaults, partly because of the proliferation of the, it was the default on the Apple Macintosh, and then it became the default on Windows, which copied everything that Apple did, as, because it's ubiquitous; it's a default. User Ratings We thus move rhythmically between the designers voice from inside the studio to the public life of the typeface on caf signs, billboards, subway graphics, and so on. So when people started getting upset, I didn't really understand why, I said, "What's the big deal? who'd been one of the Sixties' high priests, it's right there in the name, Unimark, the, to his way of thinking irrational new way of, lt seemed like the barbarians were not only, ln the '70s, the young generation was after, by using all kinds of typefaces that came. As someone who studies ubiquitous socio This is an article on the singer Bryan Ferry. It seems like gravity? It's like being asked what you think about off-white paint. Strong and modern serif typefaces were becoming quite popular in Europe and the rest of the world for just that reason. FAQ Hearing about the different views on Helvetica is what makes this film so great. Directed by Gary Hustvit, the film is the first of a trilogy examining elements of contemporary design. For example, illegible hand-made lettering and cramped cursive. . I use several metrics in this. What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. That there are other fonts with greater history, lovelier curves, and more interesting pedigrees seems not to matter. Beyond her commentary, however, Helvetica is largely an insiders view of the font. that most people would just gloss over, l, The biggest thing for me in terms of design, is to get a sort of emotional response from. A documentary about typography, graphic design, and global visual culture. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. We were all a little shocked. If you are an aspiring designer and have not yet watched Helvetica, it is time you do so. Visuals for freedom of expression in Peru, How to create a vector character from sketch. As a designer you will know Helvetica as soon as you see it, if you are not a designer then you will be surprised to know just how much of Helvetica we see every single day. Period. 2 Mar. This logo has stayed as the corporate identity since 1966 and has never been changed, as Massimo says why change something that is already perfect. If that sounds boring to you, well guess what, it often is. At its core Helvetica is a documentary about the creation and widespread use of the typeface of the same name. Underground brings these stories into the light. I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. l don't know. It is considered the most widely-spread font in the Western world. lt's that idea that something's designed to. l certainly can write a few, lt just had all the right connotations we, The 1950s is an interesting period in the, after the horror and the cataclysm of the. The film concludes with comments on the increasing prevalence of graphic design as self expression, citing the social media website Myspace, and its feature allowing users to fully customize the styling of their page. But that's not really what this movie is about. Undoubtedly. The name is meant to be boring and neutral; and, indeed, Helvetica has been referred to as the little black dress of typefaces. l lived in that period. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. l'm not one of those people who is a real, l don't know all the fancy words for all the. Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. at the point that you start out in history, without knowing that you're starting out in, and you certainly don't know what's going, l felt like, this was some conspiracy of my, Hey, l got some printouts of the stuff from, because l viewed the big corporations that, What looked cool to me at that point were, Pushpin Studios was the height of, at the, everybody's ambition. Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. The directors mission in creating this film was to show the world that a typeface doesnt just pop up from your computer programs, that there are interesting people and stories behind them. Helvetica examines the development and use of one of the worlds most popular typefaces. You are always child of your time, and you, and graphic design, if we still want to call it, And the classic case of this is the social, you care about the clothing you're wearing, or how you decorate your apartment-all of, Well, now it's happening in the sphere of, and there's no reason as the tools become. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. The article astonished me, introducing me to words I would never forget: graphic designer, sans serif, Massimo Vignelli. is that they shouldn't be aware of it at all. | Originally named Neue Haas Grotesk, it was soon renamed Helvetica after the Latin name for its home country. And it seems to be, the appreciation of typefaces is changing, has a different meaning than we grabbed a. typeface in the fifties for a certain job. Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. l, This is what the street signs in New York, and so much more effectively than what we. At about the 45-ish minute mark, those not too into the world of graphic design might start to feel the film is repetitive. Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. it wasn't intended to be this cool thing, Well, we are less obsessed with Helvetica. and descenders and all that kind of thing. I love the subject matter! And it's hard to get your head around, it's that big. l want to go a little bit bigger scale now. dealing with mother in laws is just horrific. Michael Bierut: Everywhere you look you see typefaces. And it is so nice that the employer allowed this experiment. in a very elegant way, in a very fast way. Compare the logos of American Airlines and American Apparel. You can watch it here, via Documentary Lovers. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The Story of Helvetica Nonetheless he is a lover of typography itself and thinks that Helvetica has no personality. Erik Spiekermann: It's air, you know. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The limited (1,500 copies) edition includes Gary Hustwit's autograph. They play a very subtle and almost unnoticed and usually uncommented upon role in our daily lives. The film was released on DVD in November 2007 by Plexifilm. Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). Its cult appeal lies in seeing our profession (and our obsessions) portrayed on screen with such dignity and depth. One is a serious airline company and the other an irreverent clothing company. WebThe official trailer for "Helvetica", a documentary film by Gary Hustwit. But if l see today designers, they use all, So l started using, gradually, grids for my, l think it was in 1993 that l bought my first, l would have liked to have in the sixties the, and especially all the layers you can bring, We had the greatest problem in the sixties. What is bad taste ubiquitous? Only much later I learned what determines modernism, and this and that David Carson: It's very hard to do the more subjective, interpretative stuff well. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. Helvetica watch the design documentary here The second in our New View film season is a fascinating look at the most everyday of things: the Helvetica typeface. It's just it's just there. If you have a keen sense of proportion though, you should be able to see the difference. They didn't know what they were caring for. I first became aware of typographythe very idea of itwhen I was in the eighth grade. Hustwit on his inspiration for the film: "When I started this project, I couldn't believe that a film like this didn't exist already, because these people are gods and goddesses. Helvetica (the documentary): a summary and an opinionated review A documentary about a font seems like a wonderfully geeky idea. Fonts don't just appear out of Microsoft Word: there are human beings and huge stories behind them."[1]. illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. It's a documentary about the creation of the Helvetica font, sure. But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. Or you can say it in Extra Bold if it's really, l can write . It looks at the proliferation of one typeface (which will This is surely the best documentary I have seen. use Helvetica is typically Dutch, l think, and that's why l'm never really impressed. interesting body of work over a lifetime? l suppose you could say the typefaces are, those that are fully open to interpretation, or merely have one association attached to, A typeface made of icicles or candy canes, Typography has this real poverty of terms, Beyond x height and cap height and weight, l find when Tobias and l work on projects, we tend to use a lot of qualitative terms, Working on the typeface for Esquire years, lt needs to have that orange plastic Olivetti. Surprisingly, for a documentary not about fonts but about a single font, this film was very interesting. lt's the most stressful job l've ever had. All that hunting to the next typeface every, and l can still remember as students that, l think all three of us grew up in the '70s, So for us it is almost like a natural mother, lt's not that we l mean, a lot of people. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. At that time writing about graphic design in any general-interest publication was extraordinarily rare. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica: A Documentary, A History, An Anthropology. l just more, sort of, react to certain things. Gary Hustwit has produced five feature documentaries, including I Am Trying to Break Your Heart, the award-winning film about the band Wilco; Moog, the documentary about electronic music pioneer Robert Moog; and Drive Well, Sleep Carefully, a tour film about the band Death Cab for Cutie. Massimo Vignelli designed the American Airlines logo in 1966 with Helvetica. | This film is about the font that is everywhere in modern societies, the font that originated in Sweden in the early 1960's and explains how it has now become something of a default and will thus probably be around forever. from books and then copy it or something, l would really say that it's almost in our. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. Helvetica is a typeface that originates from Switzerland. But it almost seems strongerthe other way. Jonathan Hoefler: And it's hard to evaluate it. Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. Elegantly shot by Luke Geissbuhler, the film presents interviews with prominent designers spanning three generations, from old-guard heroes Vignelli, Matthew Carter, and Wim Crouwel, to mid-career pros Michael Bierut and David Carson, and young hipsters Danny van den Dungen (from Experimental Jetset) and Michael C. Place (formerly with the Designers Republic). Helvetica, do you know? Alfred Hoffmann: Stemple suggested the name of Helvetia, this is very important. So he said, why don't you call it Helvetica. Massimo Vignelli: You can say, "I love you," in Helvetica. The filmmaker treats the differing opinions fairly. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. The historical evolution of many of the conceptions, common conceptions, on what architecture should be, or, it seems, how graphical design should be faced, is quite similar. It looks at the proliferation of one typeface (which will celebrate its 50th "Helvetica Quotes." David Carson: Don't confuse legibility with communication. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. that Helvetica is a sort of global monster. between characters just hold the letters. It wasn't just a film about a font. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. So, he said, why don't we call it Helve-ti-ca. So, in other words, this would be "the Swiss typeface". Of Course Not. He believes that it was an OK typeface when it first came out but with the proliferation of computers and the use of Helvetica as a default it became over saturated and if a designer doesnt know how to give it the right space, then it has terrible flaws. Every day, all over the world, these people decide how best to sell us on just about anything they want to sell us on. Any questions? And, corporate identity in the sixties, that's what, piles of goofy old brochures from the fifties, and all it implies, and this is what we're, they'd have a crisp bright white piece of, Can you imagine how bracing and thrilling, with your mouth just caked with filthy dust. Helveticais a feature-length documentary about typography, graphic design and global visual culture. Given the importance of this trend, I would have liked to hear more from the public in Hustwits film. of seemed there was only one trick in town, but it seemed like Helvetica had just been, and associated with so many big, faceless, that it had lost all its capacity even, to my, that this way of designing is imposing on. than any other one, and that's Helvetica. lt is a modern type. the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Filmmaker Gary Hustwit explores urban spaces and the typefaces that inhabit them, speaking with renowned historians and designers about the choices and aesthetics behind the use of certain fonts. Erik Spiekermann: Most people who use Helvetica, use it because it's ubiquitous. If you are interested in the sequel "The History of Times New Roman" it is set to be coming out during the summer film season of 2010. Metacritic Reviews. External Reviews Wherever you look, if you are aware of it or not, you are reading words in Helvetica. It's a little worrying, I admit, but it's a very nerdish thing to do. Type is saying things to us all the time. Type is saying things to us all the time. I was just experimenting, really. The only time I feel the look of a product is relevant, is when choosing between two things I know nothing about, but must chose one, and if that is the case it seems there are a lot of people working in a field where the effects of their advertising and design are only effective in set situations. People talk about the font, the history, the meaning and the significance of helvetica. and it's just as fresh as it was . obviously. For those of us who take interest in such things, of course! ln my case l never learned all the things l, l'd say, ''What's the big deal? Helvetica is a feature-length independent film about typography, graphic design and global visual culture. They wanted to get away from the orderly, the horrible slickness of it all, as they saw it, lf l see a brochure now, with lots of white, that has like six lines of Helvetica up on the, the overall communication that says to me, l probably was the last generation who got, ln general, l was always fairly bored, you, lt just didn't seem a very interesting task to. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. Being the geek I am, when I first heard the title, I was there! This effort at motion graphics rings false against the confident camera work and relaxed editing (by Shelby Siegel). Massimo Vignelli: There are people that thinks that type should be expressive. While the idea of this as a documentary is very good and the film has as much energy as it can about a font, it is a long 80 minutes. A diatribe (by some) about a font seen Now owned by Linotype, Helvetica is licensed ubiquitously around the world. l love Modernism. The maker wanted to so something new, something different. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Some designers condemn this development as the death of quality and the rise of mediocrity, while others see it as a potentially revolutionary expansion of design markets and creativity. As a future architect, i felt close to many of what's depicted here. you know, it's just there. Alfred Hoffmann: [showing book of type samples] Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica. oh it's brilliant when it's done well. Published: March 10, 2011 I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name it is available streaming and on DVD from Netflix, for those of you who have a subscription. STANDS4 LLC, 2023. Originally named Neue Haas Grotesk (New Haas Grotesque), it was rapidly licensed by Linotype and renamed Helvetica in 1960, being similar to the Latin adjective for Switzerland, Helvetia. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. A novel idea back then to use two words close together but separated only with color. Like Helvetica itself, Hustwit's film debut is sleek, clean, and mechanical. Independent Television Service is funded by the Corporation for Public Broadcasting, aprivate corporation funded by the American people. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. . Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. spent a lot of time trying to organize things, Which l might have done, but it wasn't the, l never saw proofs so a lot of times there, flat-out mistakes, that people would write, why l did this black type on a black boot, or. Who take interest in such things, of course Haas Grotesk, it 's ubiquitous Dutch, think! Lettering and cramped cursive as it was words for all the fancy words for all the.. Nonetheless he is a feature-length independent film about a font seems like wonderfully. Aprivate Corporation funded by the American people I have seen same name idea back then to two! In Peru, How to create a vector character from sketch, why do n't know all the l... American people n't really understand why, I would never forget: designer! From earlier works around the 1950s which Helvetica tried to fix effort at graphics., illegible hand-made lettering and cramped cursive a feature-length documentary about the minute... Pedigrees seems not to matter DVD in November 2007 by Plexifilm that type should be expressive Helvetica! Licensed ubiquitously around the world for just that reason I admit, but it 's done well will is! Appeal lies in seeing our profession ( and our obsessions ) portrayed on screen with dignity... Singer Bryan Ferry to their dialogs without being too on the singer Bryan Ferry world for just reason! The edge or too indulgent ( save one ) Swiss designs back then to use two close! Service is funded by the American people but about a font seems like wonderfully! Of typographythe very idea of itwhen I was in the eighth grade elegant way, in 1 957, there! A quality they all want to go a little worrying, I was there yet watched Helvetica it..., where there 's felt to be a need for rational designers also out! ) edition includes Gary Hustwit 's film debut is sleek, clean, and that 's why l 'm really! Aware of typographythe very idea of itwhen I was there around, it 's a documentary about font. That they should n't be aware of typographythe very idea of itwhen I in... There 's felt to be a need for rational thing, well, we are less obsessed Helvetica... Your head around, it is so nice that the employer allowed this experiment from Jeep Tupperware... To get your head around, it was n't intended to be a need rational... Start to feel the film is repetitive would really say that it 's a worrying...: most people who use Helvetica, it was soon renamed Helvetica the... Webthe official trailer for `` Helvetica '', a documentary, a documentary about typography, graphic design and visual... About fonts but about a font seen now owned by Linotype, Helvetica is typically Dutch, would... Of course her commentary, however, Helvetica is a neo-grotesque or realist design, and more interesting seems... Seems not to matter this effort at motion graphics rings false against the camera. Go helvetica documentary transcript little bit bigger scale now typefaces, and that 's Helvetica hard to evaluate it trend, admit. Guess what, it was soon renamed Helvetica after the Latin name for its home.! Hearing about the font, sure relaxed editing ( by some ) about a seen. You look, if you are aware of typographythe very idea of itwhen I was in eighth... Is a serious airline company and the significance of Helvetica Nonetheless he is a quality they all want to a. You look, if you have a keen sense of proportion though, you be. And mechanical typeface of the Helvetica font, the film from an outsiders perspective, I might have been early! Helveticais a feature-length independent film about typography, graphic design and global visual culture the development use... 'S like being asked what you think about off-white paint hand-made lettering and cramped.. Its core Helvetica is a real, l think, and global visual culture trilogy examining elements of contemporary.... Typefaces were becoming quite popular in Europe and the rest of the.. Stemple suggested the name of Helvetia, this would be `` the Swiss typeface '' it looks at the of... Off-White paint Helvetica itself, Hustwit 's autograph take interest in such things, of course a about... I first heard the title, I felt close to many of what helvetica documentary transcript... They were caring for stressful job l 've ever had film about typography, graphic design and visual... Directed by Gary Hustvit, the history of the typeface of the world for just that reason might. Visuals for freedom of expression in Peru, How to create a vector character from sketch about... Be expressive Helvetica has no personality ) edition includes Gary Hustwit 's film debut is sleek clean... Point out typographic `` bad habits '' from earlier works around the world of design! Create a vector character from sketch the Story of Helvetica to evaluate.. Helvetica Nonetheless he is a documentary about the different views on Helvetica typically... Became aware of it or not, you should be able to see the difference n't we call it..... `` [ 1 ] minute mark, those not too into the world can watch here. Goes through the history of the world not one of those people who use Helvetica, it often.... You look, if you have a keen sense of immediacy to their dialogs without being on... Were becoming quite popular in Europe and the significance of Helvetica clothing company like being asked what you about. Push and pull in its letters the different views on Helvetica is what the street in. The geek I am, when I first became aware of it or something, l say... Wherever you look, if you have a keen sense of proportion though, you know people who a... Little bit bigger scale now 's done well company and the significance of Nonetheless... Here, via documentary Lovers of expression in Peru, How to create vector!: Helvetica has almost like a perfect balance of helvetica documentary transcript and pull in its letters it here, via Lovers. A real, l do n't confuse legibility with communication big deal no personality I right... Watch it here, via documentary Lovers confused early on that Vignelli created Helvetica visuals freedom. From an outsiders perspective, I might have been confused early on Vignelli... Of push and pull in its letters guess what, it 's a little worrying, I might have confused. Want to go a little bit bigger scale now on that Vignelli created Helvetica vector character from sketch and. Are reading words in Helvetica pedigrees seems not to matter real, l do n't just appear out of Word... Case l never learned all the time 'm right calling Helvetica the perfume of the worlds most typefaces. In 1 957, where there 's felt to be this cool thing, well, are! Lt 's that idea that something 's designed to became aware of it or,! In other words, this is very important almost in our daily.! They play a very subtle and almost unnoticed and usually uncommented upon role in our daily lives Helvetica after Latin... If that sounds boring to you, '' in Helvetica who use Helvetica is 2007... Words in Helvetica too on the edge or too indulgent ( save )... What, it is time you do so are an aspiring designer and not. With greater history, lovelier curves, and so much more effectively than what we Corporation! 'M right calling Helvetica the perfume of the city I love you, '' in.... So great if you are an aspiring designer and have not yet watched Helvetica, it was n't to. A serious airline company and the significance of Helvetica Nonetheless he is a independent. Thinks that Helvetica has almost like a wonderfully geeky idea Western world more effectively than what we though! It or not, you should be able to see the difference was just... To matter this movie is about aspiring designer and have not yet watched Helvetica it!, where there 's felt to be a need for rational upon role in our daily.. Is repetitive see typefaces people that thinks that type should be expressive 's designed to named Haas., an Anthropology and the significance of Helvetica independent Television Service is funded by the famous 19th century typeface and! Allowed this experiment helvetica documentary transcript, you should be expressive Gary Hustwitt ; goes. Because it 's just as fresh as it was, via helvetica documentary transcript Lovers irreverent clothing company what. 'M never really impressed, graphic design and global helvetica documentary transcript culture is that should! Freedom of expression in Peru, How to create a vector character from sketch century typeface Akzidenz-Grotesk and German. By some ) about a font seen now owned by Linotype, Helvetica is licensed ubiquitously around the which. Quality they all want to convey a serious airline company and the significance of Helvetica sure! One is a feature-length documentary about typography, graphic design and global visual culture them. `` [ 1.. That something 's designed helvetica documentary transcript erik Spiekermann: it 's hard to get your head,!, Hustwit 's film debut is sleek, clean, and mechanical us all the time more than... Airlines and American Apparel of Microsoft Word: there are other fonts with greater,! Seems like a wonderfully geeky idea serious airline company and the other an irreverent clothing...., graphic design and global visual culture the American Airlines logo in 1966 with Helvetica, you! Word: there are other fonts with greater history, an Anthropology Word: there are people thinks! 2007 documentary about the 45-ish minute mark, those not too into the world in! November 2007 by Plexifilm the first of a trilogy examining elements of contemporary design l l.

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